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09 Dec, 2025
Is ECL Really the Best Cricket League?
Let’s cut the crap. Everyone is talking about cricket, IPL this and IPL that, but there is something else that has been cooking in the background. It is called ECL and it is not just another league trying to mimic IPL. It is a different animal. I sat down with Anil Kumar on The Kshitiz Podcast to tear into what makes ECL tick, and more importantly, whether it deserves all the noise.
Anil Kumar did not just walk into the spotlight with a fancy surname and legacy money. He built his way here. When you see ECL today with all the creator frenzy, team jerseys, packed stadiums and streaming numbers, you are looking at a vision that started with nothing but grit and insane belief. His story is about turning an idea into a business that people cannot stop watching.
I have heard too many hustle stories. Most of them bore me. What stood out here was how he figured out how to merge cricket with the creator economy and make people actually pay attention. That is not luck. That is clarity.
ECL is not just throwing matches on YouTube and praying for ads. It is running on a layered business model. There are teams, sponsorships, branding opportunities, and those sweet broadcast rights that fetch crores. Add in sixty million plus views and you start to understand why brands are rushing to get a seat at this table.
When I asked if it is really profitable or just smoke and mirrors, Anil did not flinch. He broke it down in a way that makes sense. This is not charity. This is business and the money is real.
IPL plays the big Bollywood and celebrity card. ECL plays the creator card and honestly, it is sharper. Every player here is also a content machine. Every six becomes a viral clip. Every wicket becomes a meme. Matches double as brand campaigns. This is not old school cricket. This is marketing with teeth and I respect the hustle.
Big things attract drama. ECL has had its fair share, from betting whispers to questions about payouts. Instead of dodging, Anil put it all on the table. That is rare in this game.
Creators do not just walk away with match fees. They get exposure, collabs, brand positioning, sometimes even the face of the league title. That is how you build loyalty. You give them a bigger stage than they ever imagined.
People cannot help but compare ECL with IPL. The truth is they are playing different sports. IPL is cricket entertainment. ECL is creator cricket. It is building a category of its own and that is why it works.
When you hear stories like Lakhan Rawat being bid at 2.9 crore coins, you realize this is no joke. This is the creator economy flexing in full force.
Most hosts go soft on guests. That is not me. I do not care how big you are, I will ask what matters. That is why this episode is worth your time. If you want to understand how money flows in ECL, if you want to know if it can actually survive long term, if you want to know why creators are staking their reputation on it, this is the episode you cannot miss.
ECL is not polished. It is messy. It is loud. It is unpredictable. That is exactly why it works. The internet does not reward safe. The internet rewards bold.
So is ECL the best cricket league That is the wrong question. The right one is whether ECL can redefine how we look at both sports and creators. After my conversation with Anil Kumar I am leaning toward yes.
Watch the episode. Or don’t. Your choice.
