ConsultancyCollaborationPodcastBlogsMenu

Crypto Comeback or Crash? What Businesses Should Know Now

Crypto Comeback or Crash? What Businesses Should Know Now

14 May, 2025
" Here’s What Smart Businesses Are Doing Now" Crypto Look, I’m tired of the same recycled crypto chatter. Every time Bitcoin sneezes, Twitter has a meltdown, and suddenly everyone’s a blockchain expert again. So let’s get this straight: crypto isn’t dead, but it’s not your messiah either. If you’re running a business, don’t FOMO into coins you don’t understand. That’s gambling, not strategy. We saw the 2021 bull market hype. Then came the crash. People went from buying Lambos to begging for liquidity. Now it’s 2025, and crypto is crawling back into the spotlight. Bitcoin touched new highs, Ethereum cleaned up its act (somewhat), and stablecoins are finally acting… well, stable.

So, what does this mean for your business? Let me break it down for you—no fluff, 

  1. Crypto is Infrastructure Now, Not Hype

If you’re still looking at crypto as an asset to flip, you’re 3 years late. The smart ones are using blockchain to solve real problems—cross-border payments, smart contracts, and decentralized identity. You know, actual business sh*t.

  1. Accepting Crypto Payments? Only If It’s Clean

Want to accept Bitcoin or USDC at your e-commerce store? Cool. But make sure your backend is solid and your compliance game is tighter than your branding. You don’t want to be the genius who got paid in a coin that lost 40% value overnight—or worse, linked to sketchy wallets.

  1. NFTs? Only If You’re Building a Brand, Not Hype

Yeah, I said it. Most NFT projects are dead because they were built on FOMO. But if you’re a brand with vision—maybe in fashion, gaming, or entertainment—NFTs can still work. Just don’t call them NFTs. That word is toxic now. Call it “digital ownership.” People love fancy synonyms.

  1. DeFi? Still a Wild West—Tread Carefully

Decentralized finance is cool until your funds get locked in some protocol exploit. If you’re a fintech startup looking at DeFi integrations, make sure your dev team isn’t a bunch of YouTube-taught Solidity bros.

Bottom Line: Crypto Isn’t a Yes or No—It’s a Tool

And like any tool, it depends on how sharp your mind is, not how shiny the thing is. At 29 Investments, we’ve backed a few blockchain projects—but only the ones solving boring but critical problems. No meme coins. No dog-themed nonsense.

So before you ape in, ask: does this tech actually improve my business model? If not, walk away. Hype won’t pay your bills. Revenue will. Check our more podcast on our youtube video kshitizadukia .