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09 Dec, 2025
Celebistaan owner Pratik Gaur on kshitiz podcast
The Episode Every Creator and Brand Needs to Hear
Let me say this right at the start. Most people who talk about influencer marketing have no clue what they are talking about. They repeat whatever they read on pages filled with motivational nonsense. They speak like they have built something when in reality they have done nothing.
This episode with Pratik Gaur is the antidote to all that noise. Because Pratik is not theory. He is execution. He built Celebistaan from the ground up. He has worked with the biggest creators in the country. He has cracked deals that people only post about after the work is done. And more importantly, he understands how the creator economy really works.
This episode is not some feel good conversation about creativity and passion. It is a reality check. A wake up call for brands, creators, and agencies who still think influencer marketing is about pretty pictures and free hampers.
Let me walk you through why this conversation matters.
Pratik starts strong. He talks about purpose in a way that does not sound like a TED Talk. The truth is simple. You build a business because you see a gap. You solve it. You serve people. You stay grounded. Most people confuse showing off with growth. They keep chasing followers when they should be chasing work.
Creators want fame. Brands want results. Agencies want margins. Only a few understand how to balance all three. Pratik breaks it down without sugarcoating anything. He explains how deals get closed. How brand collaborations actually work behind the curtain. And why so many creators fail to survive beyond their first viral moment.
The creator economy will grow like crazy. But so will the competition. The ones who succeed are the ones who can survive dry phases, adapt fast, and keep putting in the work even when nobody is watching.
Everyone loves the success story. Nobody loves the grind. Pratik talks about how Celebistaan was built from scratch. No shortcuts. No luck. Just vision and work. He explains the challenges of building an agency in a market where everyone wants free favours and no one wants to pay for talent.
This part hits hard because it shows the difference between people who talk and people who actually build.
If you think managing influencers is just parties and gifting, listen to this part twice. It is pressure. It is unpredictability. It is handling creators who are dealing with fame, insecurity, and inconsistency all at once. It is managing brands who want results every single time. One mistake can ruin trust on both sides.
Pratik explains the emotional and business side of it in a way that only someone who has done it can.
One thing I always tell people is this. You cannot run an agency with shortcuts. You need patience. You need discipline. You need a mind that is focused on building real relationships. Pratik says the same thing. Agencies that want fast cash burn out in a year. Agencies that respect creators and brands build long term trust. That is where the real money comes from.
This is where the industry is headed. Big creators still have influence, but micro creators move culture in a very different way. They feel real. They feel reachable. They feel human. Brands are waking up to this. The creator economy will not be ruled by the biggest follower count. It will be ruled by the ones who create honest content that builds trust.
Pratik does not shy away from speaking about the dark side. Fame is temporary. Relevance is earned. When the spotlight fades, the creators who survive are the ones who work on skill, consistency, and good relationships. Not the ones who chase attention.
He talks about integrity. About sticking to your values. And how that comes with a very real cost. But that cost is what keeps you grounded when you are running a business that deals with fame, money, and pressure.
This episode goes way deeper than influencer marketing. From the impact of AI to spiritual clarity to being simple and detached from nonsense, the conversation moves into places no one expects. Because business is not separate from who you are. You bring yourself into everything you build.
This is not a conversation for entertainment. It is a guide for anyone who wants to build in the creator ecosystem. Pratik brings the ground reality. I bring the questions people are scared to ask. Together, this episode becomes a blueprint for creators, agencies, and brands who want to play long term.
So if you are in marketing, if you are a creator, if you run an agency, or even if you are someone trying to understand where the digital world is heading, watch this episode. No soft talk. No motivational fluff. Just truth.
Season 2 Episode 2 is a reminder that the creator economy is real business. And real business needs real work.
